We’re an innovative fashion label changing the way women experience shoes. Our mission is to take wellness to the next level with award-winning, Podiatrist-designed support for game-changing comfort in every cleverly cushioned step. Our shoes are taking women further. Healthily empowering us with the confidence to kick goals at home, work and play. More human than a brand, we spoil our customers (and their feet) with the love and attention they deserve, while following our heart to improve the lives of New Zealand families and do better by our planet.
I knew if I could make my footwear designs a reality, under the feet and available to all women, then I could help alleviate, cure or prevent foot pain for many more women.
CAROLINE MCCULLOCH
Founder & Designer of FRANKIE4
B. Podiatry
We're beyond grateful to our community of followers. Those who've been with us since we started in 2010, and others who've just walked through our doors. There's nothing quite like slow scroll through your awe-inspiring five-star reviews (all 80,000+ of them). Your stories inspire us to continue innovating to change the way all women experience shoes. Thank you—from our soles to yours—for your support!
Foot health, wellness, fashion, lifestyle, travel and much more. A sneak peak into what makes our shoes stand-out.