We’re an innovative fashion label changing the way women experience shoes. Our mission is to take wellness to the next level with award-winning, Podiatrist-designed support for game-changing comfort in every cleverly cushioned step. Our shoes are taking women further. Healthily empowering us with the confidence to kick goals at home, work and play. More human than a brand, we spoil our customers (and their feet) with the love and attention they deserve, while following our heart to improve the lives of New Zealand families and do better by our planet.
I knew if I could make my footwear designs a reality, under the feet and available to all women, then I could help alleviate, cure or prevent foot pain for many more women.
CAROLINE MCCULLOCH
Founder & Designer of FRANKIE4
B. Podiatry
Let’s get soleful.
At FRANKIE4 we live and breathe innovation, fashion, customer service and giving back to hit the mark (and target foot pain) from healthy heel to toe.
What does our arrow icon mean to us?
The chevrons represent the four pillars of our brand while the circle stands for all-round support.
Your feet are as one of a kind as you are, that’s why FRANKIE4 sneakers, boots and most enclosed styles come with our simple‑to‑use Sole Saver Pack™️. Inserts that create a snug, spacious or soft fit in the nooks where you need it most.
No matter if your feet are size 13, wide, narrow, long in the toes or achy in the arches, our clever pack will piece together your perfect fit.
The most comfortable heels you’ll ever wear, we swear.
Our high-heel collection is like nothing your feet have ever felt before—boss-like confidence and height that doesn’t compromise on comfort. To do this we’ve cleverly overhauled the heel.
Adding soft support, shapely curves and convex cushioning to make all-day wear, a stroll in the park.
Here in New Zealand we are working with Brain Tumour Support NZ whereby profits from our sock sales will be held in a trust and distributed to future meaningful projects.
We’re not a fast fashion label or a here today, gone tomorrow trend. We’re a planet-loving, people-obsessed brand on a mission to create a cleaner and brighter future for all feet: big and small. From recycling beloved shoes in-store to kissing wasteful packaging goodbye—we’ve seeded fresh ways to reduce our footprint.
We wouldn’t be where we are today without our incredible supply partners who’ve helped make our designs a reality since 2011. Our supply team operates responsibly to comply with local labour laws on wages, salary benefits, social benefits, working hours, conditions, and insurances. They also provide salary benefits, safety, emergency response training and environment protection for their workers.
We never stop thinking about our customers. You’re what we think about all day and who we dream about at night. Why? Because we’re proudly (and healthily) obsessed with your feet. We live to tailor every design to your needs. And we love it when we get to stare into your sole and hear your take on our styles, fits and feels. You deserve better than what’s been served up for the last six million years. Chat, call, email or pop in‑store for real-people service with real love for you and shoes.
We're beyond grateful to our community of followers. Those who've been with us since we started in 2010, and others who've just walked through our doors. There's nothing quite like slow scroll through your awe-inspiring five-star reviews (all 80,000+ of them). Your stories inspire us to continue innovating to change the way all women experience shoes. Thank you—from our soles to yours—for your support!
Foot health, wellness, fashion, lifestyle, travel and much more. A sneak peak into what makes our shoes stand-out.
