Behind the design | The Healthier Option for High Heels
High heels – they are a style of shoe many women love to wear, although often our feet and legs will protest! Academics have been studying the effects of high...
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Caitlin Taylor & the essential shoe
Caitlin Taylor is an Auckland-based style coach and personal stylist with over 20 years experience helping women elevate their everyday style. She aims to help women learn to appreciate and...
Behind the design: How we can help women with a Morton’s Neuroma
What’s a Morton’s Neuroma? A neuroma is a thickening of nerve tissue. The most common part of the foot affected is the area of the 3rd and 4th toes, and...
Styling Advice: Rachel Waddell on how to style for the classroom
Rachel is a year 6 teacher working in Brisbane, Australia. She runs @agoodlittleteach where she shares her love for fashion and teaching. @agoodlittleteach Three reasons why she loves FRANKIE4 FRANKIE4's...
Behind the design: Reducing the need for a 'breaking in period'.
There's nothing quite like a FRANKIE4 sneaker. To put focus on the uppers, we have lots of reasons why we design ours the way we do.The features of our shoes...
Behind the design: How we help resolve Heel Pain - Part 1
What causes heel pain? Pain under the heel, or plantar heel pain (PHP), is very common, accounting for up to 15% of foot-related doctor’s appointments(1). PHP is often caused by...
Behind the design: Our unique features for Bunion sufferers
What's a Bunion? A bunion is an enlargement of the big toe joint. Technically called, hallux valgus deformity. It occurs as a result of the misalignment of the bones on...
Styling Advice: Cate Massi on how to introduce sneakers into your wardrobe
Fashion guru and resident accredited stylist at Indooroopilly Shopping Centre, Cate Massi is empowering women to #reclaimyourstyle. Launching in 2008, she has styled over 2,000 clients, sharing her knowledge and...
Laura Geitz: on and off the court with FRANKIE4.
Laura Geitz’s achievements on and off the court are something remarkable: a champion Australian netballer, gold medallist, health advocate and now, above all, mother to two beautiful boys. Laura spent...