Over the past decade we’ve learned a lot about what works and what doesn’t when it comes to improving body image and increasing positive health behaviours—and we know that shame and judgement are not the answer. Despite this, not enough has changed.
So my academic counterpart Dr Zali Yager and I have formed The Embrace Collective—a not-for-profit at the forefront of a new, evidence-informed, creatively-led approach to improving body image that does away with the shaming and judgement.
The focus is on teaching body appreciation and inclusivity, while at the same time changing the environments around us - think schools, community, sport, online and media settings—so they are safer and more inclusive.
It’s a big job, but we’re doing it with style in FRANKIE4 shoes! Thanks for your support xo